The famous "Jolly Fisherman" poster painting was created by artist John Hassall (illustrator) in 1908 after he had been commissioned by the Great Northern Railways (GNR). It is regarded as one of the most famous holiday advertisements of all time and is believed to have significantly influenced the success of Skegness, Lincolnshire as a holiday destination.
The poster depicts a fisherman skipping along the beach, with the slogan "Skegness is SO bracing".
He is now the mascot for Skegness and celebrated his 100th birthday in 2008.